Plus, according to Statista, 41% of surveyed marketers claimed that Facebook gave them the best ROAS, putting it at the top of the most popular social media sites for marketing. In fact, Facebook is dominating with its Facebook Feed, Messenger, and Marketplace ad types all taking the top spots. Wolfgang Digital’s 2020 KPI report claims that Facebook’s user feeds ads are the single best performing ad type for eCommerce. Marketers and business owners might wonder, “ do Facebook ads really work?” They definitely do. It has the highest retail ROAS for any social platform Because of the nature of search engines, ad networks like Google and Bing aren’t able to offer as much detailed demographic targeting. This level of insight is one of the advantages of Facebook ads that classic search PPC doesn’t offer. With custom audiences built in Audience Insights, marketers can then move those over to the Facebook “Ads Manager” tool. The platforms ad network uses “Audience Insights” with aggregate data on people who interact with your brand page along with data on how they interact on the rest of Facebook. Businesses can define their own audiences based off of the above categories and then setup campaigns for these “core audiences.” Another one of the best benefits of Facebook advertising for your business is that you can also target people who have previously interacted with your brand. Interests (expressed interests, likes, and hobbies from their Facebook profile)įacebook’s ads allow for extremely precisely targeted options.Businesses can create ads to narrow down their target audiences for segments under: You can micro-target the audiences that are best for your business.įacebook has a meticulous level of detail that lets you narrow down the demographic for every ad you run. In fact one of the main benefits of advertising on Facebook is that the platform is very data rich. Social media advertising for most platforms means giving advertisers the ability to focus ads towards their own target audiences using data from users – and Facebook is no different. The reasons why PPC is important are also the same benefits of Facebook advertising: it’s affordable, effective, and fast. Online-first companies and eCommerce are set to become the norm for businesses and the advantages of Facebook advertising over its competitors make it a good option.įacebook’s advertising model functions on the ubiquitous “pay-per-click” model which has become the single biggest system for internet advertising. As the world adjusts to decreased store traffic and lower brick-and-mortar results it only makes sense to consider the benefits of Facebook advertising for your business. Plus the 2020 corona virus pandemic has given digital advertising some unexpected swings, Facebook’s Q2 revenue is well past $18 billion, an 11% increase over 2019! And average ad costs are lower than last year as well. So we’ve written this blog to help you understand – and take advantage of – Facebook’s advertising benefits.įacebook’s market share for digital advertising is close to 20%, making it one if the single largest options for advertising, behind only Google. It’s important to understand what Facebook offers businesses and how its paid ad network is built to offer a bunch of advertising options before you can see how it might help you reach new audiences. Now a ton of the benefits of advertising on Facebook are obvious, but paid advertising does come with a lot of complexities. As the social giant has grown to more than 2.7 billion active users, it’s also expanded its advertising network to suit a wide range of businesses. 16 Benefits of Advertising on Facebook For Your Businessįacebook is now one of the most popular marketing platforms on the planet.
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